Schüco Increases And Lengthens Partnership With West McLaren Mercedes
Dirk U. Hindrichs, CEO of Schüco Group said: "We have been working with West McLaren Mercedes to increase Schüco's global brand awareness for some years. Schüco is going to launch its successful solar energy products for heating and electricity generation in several world markets as well as continuing to increase its market share for windows and facades. Our Partnership with West McLaren Mercedes and Formula One will help us to enhance our brand building activities in the most efficient way. To support this strategy, we have increased and lengthened our current partnership with the team and we also hope that this signal will be a positive contribution to Kimi Raikkonen, Juan Pablo Montoya and the team in their efforts to win the 2005 Formula One World Championships."
Ron Dennis, Chairman and CEO of the McLaren Group commented: "During the Partnership with Schüco we have developed close ties with the company. As a result we are extremely pleased that the decision has been made not only to lengthen but also to further deepen our relationship. This commitment to the team and Formula One is great news and we look forward to continue winning with the support of Schüco."
About Schüco International KG:
A building envelope specialist with a global reach, Schüco is the leading provider of complete systems for windows, doors, facades, conservatories and solar technology. Schüco is a key player in all areas of the new build and renovation market, with sales revenues of € 1,3 billion. In 2004 the full-line global distributor employed 4,500 people, collaborated with some 12,000 partners and had a presence in 60 countries.
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