RBS Joins BMW WilliamsF1 Team As Major Sponsor For 2005
Commenting on the new investment, Howard Moody, Group Director of Communications for RBS, said:
“This represents an important next stage in our advertising and sponsorship programme which is designed to grow the Group’s brand presence internationally. The RBS Group has now reached a scale in both size and international reach where a step change in our profile is required to ensure that our brand recognition keeps pace with the reality of where our business is.
“There is no silver bullet to deliver such recognition: we already invest in TV and print advertising in the US, airport branding and a variety of prestige sport sponsorships. The logical next step was to find a property that gave us a truly global reach in a quality format. Formula One was assessed against a number of other international brand-building options. Its reach through TV audiences presented the best investment for building the RBS brand in terms of round the year TV airtime value, offering approximately three times the size of the Superbowl TV audience - every fortnight. In the BMW WilliamsF1 Team we have outstanding partners with a great track record of innovation and performance, and we look forward to working with them during the 2005 season.”
The BMW WilliamsF1 Team Principal, Frank Williams said: “We are delighted to have attracted an organisation of the calibre of RBS to join us as major sponsor for the 2005 season and beyond. They join an impressive list of leading global brands who have also recognised the commercial value of investing in Formula One to build awareness. We are very much looking forward to working with them in the years ahead.”
For further information
The Royal Bank of Scotland Group
Carolyn McAdam – 020 7672 1914 or 07796 274968
Andrew Wilson – 020 7672 1916 or 07810 636995
BMW WilliamsF1 Team
Liam Clogger – 01235 777706 or 07977 275756
Notes to Editors
The Royal Bank of Scotland Group is one of the world's leading financial services companies. With a market capitalisation of £53.3 billion on 14 December 2004 it now ranks as the sixth largest bank in the world, and second largest in Europe and the UK. RBS Group operates in Europe, the US and Asia Pacific serving more than 30 million customers worldwide and employing approximately 135,000 people. In addition to the provision of a full range of banking services under The Royal Bank of Scotland and NatWest brands, RBS Group also includes Citizens Financial Group, Ulster Bank, Coutts Group, Direct Line and Churchill.
The BMW WilliamsF1 Team sponsorship joins an extensive portfolio of international sports and arts sponsorships along with international airport, TV, and business media advertising in the Group’s key markets.
The existing portfolio of sponsorships includes: the RBS 6 Nations rugby in Europe; official bank to the Open Championship Golf and PGA European Tour in golf; Jack Nicklaus and Team RBS (Charles Howell III and Luke Donald) in the US; Sir Jackie Stewart in motor racing, and the Edinburgh International Festival and Fringe and the Edinburgh Military Tattoo which receive widespread international TV coverage.
WilliamsF1 is one of the world’s leading Formula One teams. Formed in 1977 by Frank Williams and Patrick Head, the company has secured 16 FIA Formula One World Championship titles. Nine of these titles have been won in the Constructors’ Championship in association with Cosworth, Honda and Renault. The remaining seven titles are Drivers’ Championships, won with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.
Today WilliamsF1 employs around 500 personnel at a 40ha technology campus based in the heart of the UK’s ‘Motorsport Valley’ in rural Oxfordshire. The company’s core competencies are the design and manufacture of Formula One race cars, and the deployment of this expertise in running the team’s entries into the Grands Prix each season.
Away from the race track, WilliamsF1 has grown into a significant international business over a quarter of a century, and its achievements earned its founder, Frank Williams, a knighthood in the 1999 New Year’s Honours List to augment France’s highest decoration, the Legion d'Honneur. Corporately, WilliamsF1 has also been awarded two Queen’s Awards for Export Achievement, and is today recognised as one of the most enduring and successful organisations in global sport.