Power Horse continues to fuel Beach Soccer's rapid expansion
The POWER HORSE Energy Drink Company from Linz/Austria has renewed its partnership agreement with Beach Soccer Worldwide with a focus on developing the sport in the Middle East & African regions.
POWER HORSE and Beach Soccer are working together to further develop all major international Beach Soccer events across the Middle East and Africa, the highlight is the creation of a major new national team competition titled the ¨POWER HORSE Beach Soccer African Cup¨, this exciting new event will be launched in Durban, South Africa in early 2015.
The partnership will also see POWER HORSE create four new permanent Beach Soccer pitches in Nigeria and South Africa over the next 12 months. Directly supporting The Beach Soccer Foundation´s activities; the objective of building the pitches is to provide new and safe facilities to host regular tournaments and clinics for local teams and young players. Alongside this, POWER HORSE will provide over 5000 balls, playing t-shirts and related materials in order to promote Beach Soccer participation in communities around the Middle East & Africa.
Joan Cusco, CEO of Beach Soccer Worldwide states that; "We are delighted to strengthen our relationship with POWER HORSE, our athletes and fans love the taste and benefits of POWER HORSE products. This young, dynamic brand shares many of the same values as Beach Soccer; we look forward to seeing continued mutual growth in the MEA region".
POWER HORSE Energy Drinks GmbH with its headquarters in Linz (Upper-Austria, Austria) is a company in the Vitalis foodstuff group. Branch offices are located in Dubai (United Arab Emirates) and California (USA). In many countries POWER HORSE is one of the leading brands in the premium segment of energy drinks. Founded as a company in 2004, the product has since risen to become market leader in the Middle East and in parts of Africa. POWER HORSE is represented in more than 50 countries across the globe.