News

News

Ford sponsors MLB – Rays, Orioles, Braves all strike new partnerships

Ahead of the start of the 2026 Major League Baseball (MLB) season, a number of the competition’s franchises, and indeed…

News

F1 and Fanatec in multi-year extension

News

Coca-Cola continues Sprite basketball push with EuroLeague deal

Media

Belgium’s VTM secures PDC rights expansion from 2027

News

WNBA CBA sets new economic status-quo for competition’s growth phase

Media

SBS expands cycling slate with Giro d’Italia Women, Il Lombardia

News

NZ Cricket approves NZ20 as future domestic competition

Media

PFL and U-Next renew Japanese rights deal

News

Beyond Hospitality’s UEFA partnership extended to Euro 2028

Euan Cunningham

Media

WBC viewership hits record US high after Venezuela upset US in final

Betting

Sportradar in significant DFB-Pokal data rights extension

Euan Cunningham

Sponsorship

MLB ties up with Polymarket and federal prediction markets agency

Euan Cunningham

Financial

FIFA generates over $2bn from CWC, predicts $14bn for ’27-’30 cycle

News

Indian Wells breaks merchandise sales record for 2026 edition

Susan Lingeswaran

Media

College basketball viewership rises, Atlantic 10 appoints new commissioner

Features

Q&A: Rory Natkiel, founder of new sponsorship consultancy Box Count

Financial

LaLiga revenues up 8% in 2024-25, economic forecast for 2025-26 optimistic

Euan Cunningham

Event Bidding And Hosting

AFC moves Asian Cup to even years, suspends bidding for 2031 and 2025

Sponsorship

LA Lakers seek new jersey patch partner after Bibigo deal ends

Susan Lingeswaran

Media

Zuffa Boxing enters UK market with Sky, Top Rank confirms DAZN deal

Media

Eurosport India gets in the ring with TNA Wrestling

Euan Cunningham

Features

Explainer: How Viagogo’s open distribution model is galvanizing ticketing

Sponsorship

NFL adds Kraft Heinz as first-ever condiment partner

Susan Lingeswaran

News

RFEF secures Telefonica sponsorship until 2030

Event Bidding And Hosting

Bolton bid boosted for 2035 Ryder Cup as funding package promised

Euan Cunningham

Sponsorship

NBA secures C4 as European energy drink sponsor, Puma kits out BAL

Susan Lingeswaran

Media

ISU seeks agency partners to power new commercial era

Euan Cunningham

Betting

Pac-12 to sell betting data to sportsbooks through Genius Sports tie-up

Media

Deltatre powers ATP Tour’s automated graphics, drone AR in expanded deal

Susan Lingeswaran

Event Bidding And Hosting

Argentina joins 2035 Rugby World Cup bidding race

Euan Cunningham

News

WNBA, WNBPA strike preliminary CBA, allaying lockout fears

Media

FIFA World Cup broadcasters get option to stream matches on YouTube

News

NBA swaps PepsiCo for Coca-Cola as official soft drinks partner

Susan Lingeswaran

News

Lidl expands UEFA ties to cover men’s national team competitions

Event Bidding And Hosting

Canada, Czech Republic net hosting rights to World Cup of Hockey

Susan Lingeswaran

Media

Cheltenham draws increased attendance, ITV coverage suffers dip

Susan Lingeswaran

Features

Explainer: Why Seko Logistics is investing in ‘dual sponsorship’ at Rangers

Media

Sky once again snaps up Baller League UK pay-TV rights

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