Online and mobile phone rights - PLAZAMEDIA sends the Bundesliga to Brazil
Along with the acquisition of the Bundesliga rights for Brazil, PLAZAMEDIA also signed a contract with another international partner: Terra Networks, one of the market leaders for broadband internet access in Brazil, is to become the licence holder for online and mobile football images. PLAZAMEDIA not only licences the Bundesliga rights to Terra Networks, it also provides this telecommunications firm with the finished media products. In the words of PLAZAMEDIA General Manager Florian Nowosad, "Connecting the licensing with production results is a very attractive model for commercialisation in international markets." Aside from Brazil, other countries are now also expressing interest in images from the Bundesliga for the internet and mobile communication devices.
PLAZAMEDIA GmbH, a company of the EM.TV Group, is one of the leading full-service TV providers and Germany's largest sports television producer. The firm offers sports productions of national and international football, ice hockey, basketball, boxing, Formula 1, and sailing as well as European and World Championships in the most diverse sporting disciplines. The PLAZAMEDIA studios are home to a wide-ranging set of productions, such as entertainment and show formats, news magazines, talk shows as well as child and youth programs. PLAZAMEDIA's client portfolio boasts the likes of Premiere, DSF, ARD, ZDF, SAT.1, ProSieben, 9Live, Walt Disney International, and Planet as well as national and international television stations.