More Races Mean More Sponsor Exposure
Nigel Geach, Director, Sports Marketing Surveys comments:
“Formula One still is one of the most watched sports in the World, giving sponsors and brands excellent exposure. Audiences have dropped in the latter part of the season, but the additional races have compensated in terms of value for sponsors”.
Sports Marketing Surveys Ltd – is one of the world’s leading sponsorship and sports research agency. Established in 1984, Sports Marketing Surveys is entirely independent and celebrates 20 years in the industry this year. The company has its headquarters in the UK and through its network of international offices provides multi-country research to sponsors, rights holders, federations, sports goods manufacturers and those wanting information on the industry.