LASTMINUTE.COM Becomes Official Euroleague Basketball Partner
By way of this agreement, basketball fans will be able to acquire in the LASTMINUTE.COM website interesting travel packages, with hotel and tickets guaranteed, for the Euroleague Basketball Final Four that takes place in Prague from April 28th to the 30th.
In addition, the aforementioned hotel and ticket packages will be promoted through the LASTMINUTE.COM website and through their weekly newsletter, which has more than 10 million subscribers.
According to Jordi Bertomeu, Euroleague Basketball CEO, “we were looking for an official partner that would provide us with maximum coverage for our product; the global reach of LASTMINUTE.COM fulfilled our expectations and guaranteed for us the ability to reach all of our potential spectators.”
About Euroleague Basketball
Europe's premier basketball competition, Euroleague Basketball, was founded in 2000 under a private organizational model that is considered a breakthrough for European professional team sports. The competition features 24 clubs from 12 or more countries per season and crowns its champion each spring at the Euroleague Final Four, one of the signature events of European sports. The 2006 Euroleague Final Four will take place in Prague, Czech Republic, April 28-30. Basketball in Europe has experienced spectacular growth in recent years, side by side with the development of Euroleague Basketball. In just five years, Euroleague Basketball has consolidated a competition of the highest sporting level, has introduced the concept of a commercial league to Europe and has expanded its television reach beyond Europe, where 98.7 percent of all Euroleague Basketball games were televised in 2004-05, to Africa, the Middle East, North America and South America. Euroleague Basketball attendance has increased 79% from the inaugural 2000/01 season.
Lastminute.com was founded in 1998 in the United Kingdom by Brent Hobermann y Martha Lane Fox, with the goal of creating obtainable solutions and ideas, including at the last minute. The lastminute.com website is an inexhaustible source of original deals that offer the user the opportunity to aquire airline tickets, hotel rooms, gifts, tickets for events and sporting venues and much more, with very little advance notice. Lastminute.com operates in several markets (UK, Italty, Germany, Spain, Benelux, Switzerland, Austria, Japan) and has more than 10 million subscribers to its weekly newsletter.