IOC Awards 2010 & 2012 Broadcast Rights in Japan
The International Olympic Committee (IOC) today announced an agreement with the Japan Consortium, an association of NHK (Japan Broadcasting Corporation) and NAB (The National Association of Commercial Broadcasters in Japan), for the broadcast rights within Japan for the Vancouver 2010 and London 2012 Olympic Games.
The IOC selected the Japan Consortium on its capacity to reach the broadest possible audience on a variety of broadcast platforms, including free-to-air television, subscription television and digital media (internet and mobile phone), and its commitment to promoting the Olympic Games and the values of the Olympic Movement. The agreement also includes the possibility of sublicensing broadcast rights to specific platforms, which will guarantee the full exploitation of all media rights for the Olympic Games.
Commenting on the agreement, IOC President Jacques Rogge said: “We are delighted to continue our partnership with the Japan Consortium, with which we have been working for many years. Its support has not only enabled us to provide Japanese viewers with increased coverage of the Olympic Games, but also promoted Olympic sports and Olympic values outside Games time.”
IOC Executive Board member Richard Carrión, who led the negotiations, said: “The Olympic Games are very popular in Japan, and in a major part this is down to the excellent work over many years of our broadcast partners there. The IOC looks forward to continuing its association with the Japan Consortium in order to attract new Olympic fans to the Olympic Games and the Olympic values, through excellent quality broadcast production across all media platforms.”
Speaking about the agreement, NHK President Shigeo Fukuchi said: “As a public broadcaster, NHK has been committed to conveying the Olympic values on its terrestrial and satellite channels. NHK will continue to utilise its latest broadcast technology, and together with NAB shall strive to deliver the highest quality broadcast for our audiences to enjoy the Olympic Games.”
Michisada Hirose, President of NAB, commented: “NAB, together with our Japan Consortium partner NHK, is confident that it will be able to deliver to the Japanese viewers the excitement and the liveliest pictures of the Olympic Games in the digital broadcast format. In the hope of providing the very best of the sports to the Japanese audience, NAB very much looks forward to a continued constructive relationship with the IOC.“
For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, email: firstname.lastname@example.org
To contact the Japan Consortium: NHK Public Relations Department, Tel: +81-3-5455-2459; NAB email: email@example.com