IEC Takes on the New Super Series in Badminton
The Super Series will feature 12 tournaments with a minimum of USD $ 200,000 prize money each, running from January - December each year and are taking place in England, China, Denmark, France, Hong Kong S.A.R, Indonesia, Japan, Korea, Malaysia, Singapore and Switzerland. There will also be a season-ending IBF Super Series Finals for the best eight men’s and women’s singles and doubles.
“We are also pleased to announce as our event marketing partners, Sports Media Promotions,” said Paisan Rangsikitpho, chair of Events Committee for IBF. This partnership agreement was signed by Sports Media Promotions Executive Chairman, Mohd. Taufik Omar and IBF Deputy President Datuk Punch Gunalan
In its efforts to ensure that the sport of badminton is widely promoted, IBF have appointed Stockholm based, IEC in Sports to handle global television coordination for the newly launched IBF Super Series, scheduled to start in January 2007.
The plan is to offer international television broadcasters a package of Super Series events from 2007-2009 inclusive. IEC already works closely with the majority of National Badminton Associations through the current IBF Grand Prix circuit since 1995.
"The International Badminton Federation is committed to refining and enhancing the sport, to create a genuine global entertainment brand. The IBF Super Series is a key part of that strategy.
IEC in Sports has a long history with badminton and an excellent track record in distributing IBF Grand Prix events globally. We look forward to a strong partnership and excellent results," said Datuk Punch Gunalan, IBF Deputy President.
"Badminton helped IEC break into the global television market. Since 1994, we have worked closely with the sport. We are therefore very pleased to partner with the governing body with the IBF Super Series – the finest badminton events the sport can offer,” said Jonas Persson, CEO of IEC in Sports.
The Super Series will also utilize the tournament management system of tournamentsoftware.com, who created the new digital score sheet and scoring system which is being used in the QI-IBF World Championships 2006, Madrid, Spain.
For further information please contact:
Geetha Lakshmayya on firstname.lastname@example.org and +6039 283 7155
About IEC in Sports:
IEC in Sports is Stockholm Head-quartered sports marketing agency focusing on television rights management and sport television production co-ordination and transmission. Founded in 1994, IEC has offices in Dubai, Hong Kong, Lausanne, Stockholm and Sydney. IEC handles the television rights for over 200 sporting events per year and works closely with 150 television broadcasters worldwide.
IEC are the official television consultants for the Federation International de Volleyball (FIVB) the International Table Tennis Federation (ITTF),the International Badmonton Federation (IBF) ,the International Swimming Federation (FINA), the Portuguese SuperLeaue in football, The ATP World Team Cup and numerous ATP and WTA events.
Visit http://www.iec.se/ for more information.