IAAF and TDK Extend Sponsor Partnership Until 2019
TDK’s relationship with the IAAF began some 24 years ago when they became the Men’s Bib Partner for the first edition of the World Championships in Athletics, Helsinki, Finland in 1983. Through the new Partnership, TDK will extend their long term relationship with the sport of athletics through the five editions of the IAAF World Championships in Athletics which will take place in the period from 2010 to 2019.
In addition to acting as Bib Partners at the IAAF World Championships in Athletics, TDK will also continue presenting the “World Record Programme” award for Male Athletes who set World Records at that competition. All Male Athletes who break a World Record at the IAAF World Championships in Athletics will be awarded a World Record trophy and a cash prize of US$ 100,000.
IAAF President Lamine Diack speaking today in Osaka, Japan during the 11th IAAF World Championships in Athletics announced the continued partnership saying: “We take great pride in our relationship with TDK as the only Partner who has supported the IAAF since the birth of the World Championships in Athletics.”
“TDK brings unique and essential expertise to the world of athletics and together we have grown and will continue to grow and enhance one of the world’s great sporting events. TDK through their long term commitment to the sport of athletics have undeniably become the true Partner in promoting education and humanity throughout the world. I extend my gratitude and greatest respect to TDK for their continued support of the IAAF.”
Dentsu is the IAAF’s exclusive worldwide Marketing Partner for the IAAF World Athletics Series of competitions.