Global New Media Deal for the Yonex All England Open Badminton Championships 2008
Adrian Christy, Chief Executive of Badminton England said “I am delighted to broaden our relationship with Sunset+Vine into the exciting new media arena. BADMINTON England has enjoyed a long and successful partnership with Sunset+Vine and this new venture is testament to the joint vision we have in bringing badminton to a whole new audience and engaging with millions of fans around the world”.
David Stranks, Head of New Media Sunset+Vine said “It’s an exciting opportunity to build on our long-standing relationship with Badminton England and take it forward onto new platforms. As one of the sport’s premier events, the Yonex All England Championships is the perfect event at which to launch this new broadband channel – particularly in an Olympic year. We’re confident that Planet Badminton will capture the excitement of badminton fans everywhere who want to watch their sport played to the highest possible level whenever they want to”.