Formula One Sponsors Considered Market Leaders
Repetitive results continues to be a threat to the levels of TV viewing with the number of races watched by fans dropping by 8% over the year.
Racetrack is a worldwide annual survey on all aspects of image and awareness of Formula One conducted by Sports Marketing Surveys.
Sports Marketing Surveys Ltd – is one of the world’s leading sponsorship and sports research agency. Established in 1984, Sports Marketing Surveys is entirely independent and celebrates 20 years in the industry this year. The company has its headquarters in the UK and through its network of international offices provides multi-country research to sponsors, rights holders, federations, sports goods manufacturers and those wanting information on the industry.