Football League Websites Get Local Business Directories
Premium TV, which runs over 80% of English official football club websites, has teamed up with Froghopper to launch a unique new service on its Football League sites.
The Froghopper local business directory gives the Premium TV clubs’ 3.3 million unique users the ability to source information from their own area, without having to leave their club site. Free access comes in two clicks: to a highly specific, local or comprehensive national directory.
For clubs, the service enables them to offer their fans more value while building stronger associations with a wider range of local or regional businesses.
Froghopper offers advertisers a number of packages, including a fully interactive version; all adding up to highly effective, locally targeted on-line advertising that associates them with the strongest brand name in the local area.
Jonathan Sykes of Premium TV Internet, says:
'We’re delighted to launch this service with Froghopper. The deal exploits a unique advantage PTV has with its direct access to most of this country’s football fans: the ability to tailor and target a highly desirable audience of 3.3 million online users with cost-effective national, regional or local campaigns.
'Advertisers or business partners, such as Froghopper, are realising the power of our platform - with over 1 million page impressions a day - to deliver results through the combination of the strongest local brand in the community: the football club; and Premium TV’s advanced central technology, content and e-commerce.'
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