FMS Announces FIFA Broadcast Agreement With SBS International for 2010 and 2014 FIFA World Cups
Singapore, 25 October 2006 – Football Media Services (FMS), the joint venture between Infront Sports & Media and Dentsu handling the distribution of Asian broadcast rights to the 2007-2014 FIFA events on behalf of FIFA, has successfully negotiated a substantial broadcast rights agreement with SBS International. The agreement announced today by FIFA, covers the broadcast rights in Korea for all 2007-2014 FIFA events, including all matches of the 2010 and 2014 FIFA World Cups™.
SBS International is the international acquisition arm of Seoul Broadcasting System, one of the leading national South Korean television and radio networks. SBS was previously a joint rights holder for the 2002 and 2006 FIFA World Cups™ along with two other major networks in Korea.
Michael Francombe, Managing Director of FMS, commented: “The agreement with SBS International is a great start for FIFA’s distribution plans in Asia and for Football Media Services. I am confident SBS will be an excellent and innovative partner for FIFA. Working with a major national broadcaster will ensure maximum coverage and audiences for the FIFA World Cups™ and other FIFA Events in this important Asian market.”
The 2010 FIFA World Cup™ will take place across nine cities in South Africa: Cape Town, Durban, Johannesburg, Bloemfontein, Nelspruit, Polokwane, Port Elizabeth, Pretoria and Rustenburg. The final event will consist of 64 matches. The international signal will be produced by Host Broadcast Services (HBS). HBS was also the host broadcaster for the 2002 World Cup Korea/Japan™ and 2006 FIFA World Cup Germany™.
About Football Media Services (FMS)
FMS is a newly formed joint venture, co-owned by the Swiss based international sports marketing agency, Infront Sports & Media, and the Japanese advertising company, Dentsu. The joint venture has been appointed by FIFA to act as its exclusive sales representative in key Asian territories with respect to the distribution of all television, radio, broadband internet and mobile broadcasting rights to the 2010 and 2014 FIFA World Cups™ and all other FIFA Events held between 2007 and 2014. FMS is headquartered in Singapore and is staffed by a team drawn from both Infront and Dentsu, all of whom have extensive experience in marketing the FIFA World Cups™ and related events. It is headed by Michael Francombe, formerly an executive director of Infront in Switzerland. For further information please visit http://www.footballmediaservices.com/.
SBS International is the international acquisition arm of Seoul Broadcasting System, one of the leading national South Korean television and radio networks. SBS was previously a joint rights holder for the 2002 and 2006 FIFA World Cups™ along with two other major networks in Korea.
Michael Francombe, Managing Director of FMS, commented: “The agreement with SBS International is a great start for FIFA’s distribution plans in Asia and for Football Media Services. I am confident SBS will be an excellent and innovative partner for FIFA. Working with a major national broadcaster will ensure maximum coverage and audiences for the FIFA World Cups™ and other FIFA Events in this important Asian market.”
The 2010 FIFA World Cup™ will take place across nine cities in South Africa: Cape Town, Durban, Johannesburg, Bloemfontein, Nelspruit, Polokwane, Port Elizabeth, Pretoria and Rustenburg. The final event will consist of 64 matches. The international signal will be produced by Host Broadcast Services (HBS). HBS was also the host broadcaster for the 2002 World Cup Korea/Japan™ and 2006 FIFA World Cup Germany™.
About Football Media Services (FMS)
FMS is a newly formed joint venture, co-owned by the Swiss based international sports marketing agency, Infront Sports & Media, and the Japanese advertising company, Dentsu. The joint venture has been appointed by FIFA to act as its exclusive sales representative in key Asian territories with respect to the distribution of all television, radio, broadband internet and mobile broadcasting rights to the 2010 and 2014 FIFA World Cups™ and all other FIFA Events held between 2007 and 2014. FMS is headquartered in Singapore and is staffed by a team drawn from both Infront and Dentsu, all of whom have extensive experience in marketing the FIFA World Cups™ and related events. It is headed by Michael Francombe, formerly an executive director of Infront in Switzerland. For further information please visit http://www.footballmediaservices.com/.