FIBA Partners With SPORTFIVE in Asia
In addition, SPORTFIVE will also assist FIBA with the sale of marketing rights across Asia and the Middle East for the FIBA Asia Championships from 2007 until 2011. SPORTFIVE, on behalf of FIBA, will also offer worldwide sponsorships to Asian-based companies.
The FIBA Asia Championships are the continental qualifying tournaments for the FIBA World Championships and the Olympic Games.
“FIBA is delighted to have SPORTFIVE on board, as one of the world’s leading sports marketing companies”, declared FIBA’s Secretary General Patrick Baumann. “We are confident that SPORTFIVE’s commitment will further strengthen FIBA’s long-term objectives for basketball.”
SPORTFIVE is very pleased about its collaboration with FIBA for the Asian market. SPORTFIVE’s offices in Kuala Lumpur and Singapore are in an ideal position to successfully manage a professional and wide-ranging sales process for FIBA.