Fast Track Appointed as Group 4 Securicor PLC’S Global Sponsorship Agency
Fast Track will bring their expertise to G4S’ current sponsorship of Skandia Team GBR, and will work to ensure the RYA rights received through this association are managed, activated and communicated. G4S signed up as a silver sponsor of Skandia Team GBR in October 2006 and Fast Track will work to maximise the relationship within the relevant channels and draw on the shared values of G4S and team.
In addition, G4S have tasked Fast Track with linking sponsorship projects with local community and charity projects across the globe to engage its 430,000 employees worldwide, working in 110 countries, and build the profile of the brand.
Debbie McGrath, Director of Communications for G4S plc, said: “G4S is excited to be using sport as a platform to engage our employees and stakeholders across the world. Fast Track is one of the leading specialist agencies in this area and therefore we are delighted to be working with them on our ongoing sponsorship portfolio”.
Jon Wyatt, Business Director at Fast Track, commented: “We are very excited to be working with a global company of the calibre of G4S across our consulting and communications divisions and are looking forward to developing a programme of activity using sport that will help to make G4S famous“.
The deal marks a great start to 2007 for Fast Track, the market leading sports events, consultancy and marketing agency in the UK who have recently announced new business with Heineken UK and Aviva. The company have also been nominated for 3 major industry awards and was ranked Marketing magazine’s number 1 sponsorship agency in 2006, and now works across a wide range of clients including the National Lottery, Sainsbury’s, Heineken, Land Rover, Lucozade Sport and Volvo encompassing a broad portfolio of sports such as athletics, football, sailing, rowing, swimming, golf, rugby and disability sport.