F1: Tyre Manufacturer Michelin to Return to F1 in 2001
Tyre manufacturer, Michelin, has announced it will return to Formula One in 2001. Michelin plans to supply tyres for the Williams team and Toyota's new squad - which plans to make its Grand Prix debut in 2001. 'This decision is part of our worldwide strategy. Racing, and Formula One in particular, present a very strong potential in terms of communicating our technological leadership,' said Edouard Michelin, chief executive of the Michelin Group. 'We are well acquainted with the racing teams of Toyota and BMW/Williams,' said Pierre Dupasquler, Michelin's director of racing. 'Even though we have not been competing in Formula One in recent years, Michelin has kept a close eye on the sport and its evolution. 'We look forward to taking on the challenge and I assure you we will bring our reputation for technology and quality service to be competitive.' The French company was in grand prix racing between 1977 to 1984.