Emirates Reaffirms Support for Asian Football
international airline, today extended its involvement with Asian football in
a multi-million dollar sponsorship deal with the Asian Football
The airline, acknowledged as one of the fastest-growing in the world, will
become Official Sponsor of the AFC and the Official Airline of Asia's most
prestigious football events, encompassing club and national team events.
These include the AFC Asian Cup 2007, the AFC Champions League, the FIFA
World Cup 2006 - Asian Qualifiers and the Asian Football Qualifiers for the
2008 Olympic Games.
The agreement, brokered by World Sport Group, the exclusive sponsorship and
broadcasting partner of the Asian Football Confederation (AFC), will run
from now until the end of 2008.
This represents a significant enhancement of Emirates' commitment to Asian
football, which started in 1996 when the airline was the Official Airline of
the AFC Asian Cup 1996, the continent's premier national team competition.
In 2001, Emirates signed a four-year deal to become Official Supporter of
Ghaith Al Ghaith, Emirates' Executive Vice President - Commercial Operations
Worldwide, said: "We are proud to extend our involvement with Asian football
by signing on as Official Sponsor and Official Airline of the AFC.
"Asian football has taken great strides forward in terms of quality and
reach, and this drive for success parallels the ambitions and achievements
of Emirates. We strive for quality service and success in everything we do
and these values are the essence of why we have decided to continue our
association with Asian club and national team football."
"We believe sponsorship is one of the best ways of getting closer to our
customers. It allows us to share and support their interests and to build a
personal relationship with them. There is no greater vehicle for this in
Asia than through football, with the region's enormous fan base and passion
for the game."
Mohamed bin Hamamm, President of the AFC, welcomed the partnership, saying:
"Emirates is an outstanding airline and an established global brand, with a
proven track record in football and sport sponsorship.
"This long-term association is an excellent opportunity for the AFC to
further develop our commercial programme with a professional and
"The extension of our partnership will help Asian football reach new markets
and build on the already high interest that Asian football is enjoying
around the world. This is thanks in no small part to the airline's global
"We are grateful to Emirates for their continued faith in Asian football and
look forward to developing a more active partnership over the next four-year
Welcoming Emirates' decision to renew its commitment to Asian football,
World Sport Group Senior Vice President Nick Mould said: "We are delighted
Emirates has decided to continue and indeed enhance its support of and
involvement in Asian football.
"We believe Emirates will help build Asian club and national team
competitions while at the time serving Emirates' broader sponsorship and
The new partnership was officially announced at a news conference in Seoul
today, coinciding with the start of Emirates' new non-stop service between
Dubai and Seoul on 1 May, 2005.
Present at the signing ceremony were Dr Chung Mong Joon (AFC Executive
Committee member), Ghaith Al Ghaith (Executive Vice President, Emirates),
Franz Beckenbauer (Emirates Global Ambassador for Sports & Culture); Nick
Mould (Senior Vice-President, North Asia) and Pierre Kakhia (Managing
Director, Middle East) from WSG.
For more information, contact:
James Scholefield of World Sport Group Tel: 65 9125 1644