City to City meeting, SportAccord Convention in Lausanne
Over 50 representatives of cities, regions and countries attending this year’s SportAccord Convention, have reached an overwhelming consensus to move forward with the formation of an international association of event hosts.
The representatives met at the City to City session facilitated by members of a working group who have been investigating the feasibility of forming an organisation for “not-for-profit” investors to share knowledge of hosting international events.
During the session, representatives learned from the successes and challenges of a number of recent events hosted at destinations across the world.
Representatives also provided feedback on different models of how destinations could share knowledge and generate greater long term social and economic benefit from hosting events. The working group will now take this feedback and develop a plan to formalise cooperation between destinations.
Members of the working group to date include:
- Auckland Tourism, Events and Economic Development
- Canadian Sport Tourism Alliance
- Fáilte Ireland, National Tourism Development Authority
- London & Partners
- Los Angeles Sports Council
- New Zealand Major Events
- Sport Event Denmark
- USA National Association of Sports Commissions
Iain Edmondson, Head of Major Events at London & Partners said “The very productive session at SportAccord Convention has again demonstrated the benefits of sharing experiences of hosting events. By working together I believe all investors in major events will generate greater long term value, whether they are public bodies, rights-owners or commercial sponsors.”
“Sharing knowledge of hosting events is very important and cooperating with other hosts in a trusted environment will benefit all of us,” said Lars Lundov, CEO of Sport Event Denmark.
Paul Bush OBE, VisitScotland’s Director of Events said: “Events and tourism have a hugely beneficial symbiotic relationship and this initiative can only do good for the industry.”
Rick Traer, CEO, Canadian Sport Tourism Alliance added “We’ve seen the advantages of working together and sharing best practices at a national level. Taking those experiences to the international level and learning from our colleagues around the world will be a very productive partnership. Our cities will reap the benefit of knowledge from other countries, and sport tourism will continue to be a vital and vibrant part of our economy.”
NOTES TO EDITORS
About London & Partners
London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information visit www.londonandpartners.com
About Sport Event Denmark
Sport Event Denmark is the national Danish sports event organization. Established and supported by the Danish Government. Our objective is bidding for and hosting world class sporting events in Denmark, for example World- and European Championships in different sports as well as major sports congresses. Sport Event Denmark is working in close collaboration with the Danish host cities and the national governing bodies. Today Denmark is one of the leading countries in terms of hosting world class sporting events (in top-15 globally according to SportCal).
EventScotland is working to make Scotland the perfect stage for events. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org. Follow EventScotland on Twitter @EventScotNews.
EventScotland is a team within the VisitScotland Events Directorate, the national tourism organisation which markets Scotland as a tourism destination across the world, gives support to the tourism industry and brings sustainable tourism growth to Scotland. For more information about VisitScotland see www.visitscotland.org or for consumer information on Scotland as a visitor destination see www.visitscotland.com.
Sophie Humphries, Project Executive – Major Events
Tel: +44 (0)20 7234 5831
Becka Cornell – Press Officer
London & Partners Press Office
T: +44 (0)20 7234 5710