BWF and Total celebrate five years of partnership
The Badminton World Federation (BWF) is excited to announce that Total Oil Asia-Pacific (Total) is title sponsor of the BWF Para-Badminton World Championships 2019 in Basel, Switzerland, in celebration of Total’s fifth year in partnership with the BWF.
Having inaugurated the partnership in 2015, this news reinforces Total’s continued support of badminton, and its commitment to the valued long-term partnership with the BWF.
In 2018, the BWF extended its partnership with Total as Official Energy Partner of the World Tour and title sponsor of BWF Major Championships up until 2021.
This year, we look forward to delivering the 25th edition of the BWF World Championships in Basel, Switzerland, which for the first time is being held in conjunction with the BWF Para-Badminton World Championships.
BWF President Poul-Erik Høyer said: “We are delighted to have Total on board for both championships as we strive to completely integrate Para badminton into the whole badminton family.
“Para badminton as a sport is now in a very strong position as we build towards the Tokyo 2020 Paralympic Games. We look forward to celebrating this milestone and creating awareness around our Para badminton development initiatives for the foreseeable future.
“Our partnerships are central to this success and we are delighted to have extended our relationship with Total as Official Energy Partner for the World Tour and title sponsor for BWF Major Championships to 2021.
“We especially look forward to celebrating our five years together at the TOTAL BWF Sudirman Cup 2019 next month in Nanning, China,” he said.
In 2015, Total became the first global energy company to partner with the BWF in a multi-million-dollar partnership to promote badminton and both brands’ footprints in the Asia-Pacific region and globally, through shared core principles of equal opportunity, local integration and continued innovation.
The company’s commitment to badminton is underpinned by the association of its key values with the performance, precision and endurance showcased in the sport. With interest in badminton growing globally, the success of the partnership has led both parties to ink an extension to 2021.
Christian Cabrol, President and CEO of Total, Asia Pacific & Middle East, added: “Through our sponsorship of the BWF Para-Badminton World Championships, Total seeks to raise the visibility of the Para badminton platform, and demonstrate that badminton is a sport that is accessible to all.
“We are proud to deepen our support and association with one of the region’s most popular sports and believe our partnership together has reaped a significant increase in brand engagement.”
The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006.
The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.
The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.
BWF has its headquarters in Kuala Lumpur, Malaysia, with 189 Member Associations worldwide.
Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.
Total is a global integrated energy producer and provider, a leading international oil and gas company, and a major player in solar energy with SunPower and Total Solar. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.
Total Marketing & Services in Asia-Pacific and Middle East
Total Marketing Services develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 110 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers in its network of over 16,000 service stations in 65 countries. Total Marketing & Services is present in the Asia-Pacific and Middle East market with a wide range of products and services including retail networks, lubricants products, Liquefied Petroleum Gas (LPG), special fluids, aviation and transportation fuels. Operating in over 23 countries, the company has over 4,700 employees from diverse cultures and backgrounds across Asia-Pacific and the Middle East.
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