Pro-Active Broadcast deliver record takers for Pentathlon World Championships two years running
Pro-Active Broadcast's crew were recently in action in Mexico to cover what turned out to be a truly spectacular 2018 UIPM Pentahlon World Championships.
Jamie Cooke of Great Britain fought right down to the line in the Men’s Final event to provide one of the most dramatic finishes to a Modern Pentathlon race in the history of the sport, a fitting conclusion to a spectacular week of world-class competition during which broadcast coverage itself reached new heights.
A record total of 24 networks signed up to broadcast live (or “as live”) coverage of the 2018 Pentathlon World Championships, resulting in a record 92 hours of live broadcasting time, reaching a potential 396 million homes, while the event's live availability on the BBC's Red Button service in the UK also marked another important ‘first” for the sport.
This is only the second season that Pro-Active Broadcast have acted as the official broadcast partner of the Union Internationale de Pentathlon Moderne, the world governing body of the Olympic sport of Modern Pentathlon and five other multi-discipline sports – Tetrathlon, Triathle, Biathle, World Schools Biathlon and Laser-Run.
Tommasina Kay, the Project Director for Pro-Active said : “Last year’s World Championships in Egypt saw us step up the sport dramatically from it’s previous traditional 2 or 3 live takers , but the quality of the world feed output we produced for that event and at the UIPM’s World Cup Finals , helped convince mainstream channels that this is a sport that delivers tremendous images, human interest stories and sporting entertainment”
This year’s World Championships in Mexico is the largest exposure ever for the sport outside of the Olympics .
Further Information : Tommasina Kay , Director +44 1454 232212