Cracking the sponsorship ROI code: Brands & Clubs Expo tackles real-world issues for sponsors and rights holders
In a world where marketing decisions are driven by data, sponsorship has to work harder to justify its position in the mix. Not only is there a need for greater transparency but the link between brand exposure and consumer behaviour has to be demonstrated like never before.
Sports clubs with their armies of engaged and loyal fans are well placed to deliver what brands need but will have to think differently to continue to be attractive to sponsors. The traditional mix of badging and hospitality may still have a role but greater creativity needs to employed to give brands the kind of immersive relationship with audiences that they are looking for.
With new kinds of partnerships come new opportunities and these will be demonstrated at The Brands & Clubs Expo at Pestana Hotel, Chelsea, London on 5 September.
Joining the discussion will be these leading experts to show how it can be done:
• Shane Stafford, Head of Brand, BetVictor
• Shaun Simmonds, Head of Marketing, Sportpesa
• Conrad Wiacek, Head of Sponsorship, Sportcal
• Christina Santarelli-Foster, Group Director of Marketing, Levy Restaurants
• Jem Maidment, Director of Marketing and Communications, Utilita
The Brands & Clubs Expo builds on our highly successful Fan Engagement Forum which attracted record numbers of brands, clubs and federations last year. And with spaces expected to be in high demand, now is the time to make sure you reserve your place.
With honest and open dialogue and the occasional home truth, The Brands & Clubs Expo will be an event where realities can be faced and expectations met. It will bring brands and rightsholders together to deliver campaigns and content that will actually connect with consumers.
Premier Sports Network creates exclusive invite-only events which bring together senior executives in an environment which fosters openness and dialogue. Our track record of events is unrivalled in the areas of player care, fan engagement and finance in sport. The Brands & Clubs Expo is a response to demand from our network for an event that addresses challenges and opportunities in this vital element of sports’ commercial success.
Contact details: To register you’re interest, please email firstname.lastname@example.org or call the team on 0208 4191100