Total ignites energy in Dubai with extended BWF partnership
Total is now an official sponsor of the Dubai World Superseries Finals in 2016 and 2017
Energy giant, Total, and the Badminton World Federation (BWF) recently extended their partnership to include another badminton’s premier global event. As a result, Total is now an official sponsor of the Dubai World Superseries Finals – the badminton season finale tournament, until the end of 2017.
As the official energy partner, Total is committed to providing strong support in all activities and promotion for the Finals.
Total and BWF first announced their landmark partnership in 2015 which will continue until 2018 with Total being title sponsor for all BWF Major Events (TOTAL BWF Sudirman Cup, TOTAL BWF Thomas & Uber Cup Finals, TOTAL BWF World Championships), and a partner of the MetLife BWF World Superseries in China, India, Malaysia and Indonesia until 2017.
“I am pleased, on behalf of the BWF, to welcome Total as a partner for the Dubai World Superseries Finals. As the season finale of the MetLife BWF World Superseries, this prestigious tournament brings together badminton’s best performers and some of our most celebrated stars. In this Olympic year, we are also guaranteed to witness the Rio 2016 champions among those vying for a share of the lucrative jackpot.
“We are confident that Total will see the value of partnering with us on this event and BWF thanks Total for its continued commitment to badminton,” stated BWF President Poul-Erik Høyer.
In its continued effort to expand its branding activities outside the motorsports arena, Total sees common characteristics between its key products and badminton – powerful performance, technologically advanced precision, and especially endurance.
“Total is always pushing the boundaries when it comes to performance and endurance of car engines with our TOTAL QUARTZ lubricants. The same values and attributes can be applied to badminton, which is a racket sport that requires agility, performance and stamina, especially during bursts of attack and defense,” said Mr Stephane Lagrue, Specialties Vice President, Total Marketing & Services Asia Pacific. “We are excited in extending our partnership with BWF outside Asia and look forward to ending the badminton season finale on a high note.”
Red Agency Singapore for Total
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About the Dubai World Superseries Finals:
The Dubai World Superseries Finals will see the eight top players in the Destination Dubai Rankings in singles, doubles and mixed doubles categories compete at the Hamdan Sports Complex from December 14-18, 2016, for a share of a million dollar prize pool. To qualify for Dubai the players have to amass points from twelve MetLife BWF World Superseries Tournaments held around the world throughout the year.
Held under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, and Chairman of the Dubai Sports Council, the World Superseries Finals are to be staged in Dubai each December until 2017 as part of a four-year partnership, facilitated by Falcon and Associates, in partnership with the Dubai Sports Council with the Badminton World Federation (BWF).
BWF is the international governing body of the sport of badminton, recognised by the International Olympic Committee. It is the successor organisation to the International Badminton Federation (IBF) which was founded on 5 July, 1934. The IBF was rechristened the Badminton World Federation in 2006.
The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.
The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience, and to create innovative, impactful and sustainable development initiatives.
The Badminton World Federation (BWF) has its headquarters in Kuala Lumpur, Malaysia, with 185 member associations worldwide.
About Dubai Sports Council:
Dubai Sports Council was founded on November 30, 2005 with the aim of developing and improving sport in Dubai. It aims to create a comprehensive sports environment that meets the requirements of society and paves the way for the youth to cultivate their sporting and cultural talents and aptitudes in a way that leads them to achieve tangible results, so that Dubai can become a leading name in the world of sports.