World Rugby presented with award for Global Sports Event of 2015
World Rugby has been presented with the award for ‘Global Sports Event’ of 2015 for last year's Rugby World Cup.
World Rugby Chairman Bill Beaumont accepted the award from Sportcal CEO Mike Laflin, at the Rugby Conference & Exhibition, held yesterday at the Hilton London Metropole in London, UK.
The event ranked as the leading sporting event of 2015 from over 80 events in Sportcal’s Global Sports Event Index, which analyses major world sporting events across a series of indicators.
Rugby World Cup 2015 was the most successful edition in the tournament’s history after almost 2.5 million tickets were sold, while over 1 million people attended the 15 fan zones across England and Wales. More than 400,000 international visitors attended the event, with the total national economic impact being valued at $3.6 billion (£2.3 billion) by professional services firm, EY.
Qualification for England 2015 involved 203 matches, featuring 83 nations over a period of 932 days.
The tournament itself featured more than 600 athletes representing 20 nations from all six continents, with New Zealand’s All Blacks becoming the first team to defend the Rugby World Cup crown.
More than 100 broadcasters aired the event in 209 nations and territories, reaching an estimated potential global TV audience of more than 4 billion viewers.
Presenting the ‘Global Sports Event’ of 2015 award, Sportcal chief executive Mike Laflin said:
“The competition for the Global Sports Events award was very strong last year, but Rugby World Cup 2015 ticked all the boxes with a wide range of holistic impacts across the whole of the United Kingdom and throughout the world. Great planning, tremendous execution and excellent engagement made it the stand-out event for 2015”
World Rugby chairman Bill Beaumont accepted the award on behalf of World Rugby, Rugby World Cup Ltd and the England 2015 organising committee. He said: “It is an honour to receive such recognition for what was a very special and ultimately record-breaking Rugby World Cup 2015.The event captured the imagination on and off the field of play, setting new attendance, viewing, social engagement, commercial, economic impact and competition records. It proved successful in reaching, inspiring and attracting a whole new rugby fan-base as we look ahead to a ground-breaking Rugby World Cup 2019 in Japan.”
Commenting on the award, Ian Ritchie, CEO of The Rugby Football Union, said: “It is an honour to receive Sportcal’s Global Sports Event award for 2015. As a union we can be rightly proud of delivering the 2015 Rugby World Cup and of it being the most successful World Cup in rugby history. It was a fantastic showcase for the sport, with sell-out stadiums throughout the tournament. It is providing a lasting legacy for rugby in England and delivered unprecedented investment into rugby, both at home and globally.”
Rugby World Cup 2015 scored 3,246 points in Sportcal’s Global Sports Event Index, more than any other event in 2015.
Sportcal’s unique Global Sports Event Index is calculated using data attributed to economic, sporting, media and social impacts using the methodology developed by the Global Sports Impact (GSI) Project.
The full index is available in the recently published Global Sports Impact (GSI) Report 2016.
GSI Event Studies Programme 2017-2020
Sportcal is embarking upon a four-year programme during the next Olympic cycle, 2017-2020, offering federations, rights owners, host cities, governments and key stakeholders the opportunity to become partners of the GSI Project. The programme will involve the development of studies from a diverse range of sports and events to help event owners and hosts understand the true impact of their events across a wide range of sectors.
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