Santini adds Tour de France to cycling portfolio
Santini, the Italian cycling clothing manufacturer, has sealed a five-year sponsorship agreement with cycling’s Tour de France, it has been announced by the Amaury Sports Organisation, the organiser of the race.
Starting in 2022, the brand will supply jerseys for the men’s and women’s edition of the Tour de France, as well as for the L’Etape de Tour, the amateur cycling event which follows the Tour de France route.
As part of the partnership, Santini will create official replica jerseys which will be made available to the public.
Santini has deep ties with the cycling sector, having partnerships with La Vuelta, the International Cycling Union, Ironman, the Tour de Suisse and the Deutschland Tour.
2022 also marks the return of the women’s Tour de France after a three-decade-long absence.
Monica Santini, chief executive of Santini Cycling Wear, said: Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France.
“It marks the continuation of a relationship with ASO begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added the most important race on the international cycling calendar to our tally."
Yann Le Moenner, chief executive of ASO, added: “We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment.
“It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by ASO.”
Santini joins as a partner to the Tour de France alongside Skoda, Tissot, Yamaha, Ouest France, E.leclerc, Continental and Eurovision.