The International Cricket Council, the game’s international governing body, has entered into a data and streaming-based global partnership with Sportradar, the international sports data intelligence and digital content service provider, running through until late 2023.
Sportradar has now become the ICC’s official data distribution and betting live streaming partner, in a partnership that will span 275 matches across eight leading men’s and women’s tournaments over the next two years.
The data services provider will deploy its Cricket Live Score Plus (CLS+) tool to “provide deep, rich, live ball-by-ball match data to media platforms via bespoke feeds and dedicated channels”, and will also integrate official ICC data into its Premium Cricket Service.
The ICC launched the tender process for companies to provide data collection services and exploit certain data-related rights at events between until 2023, in early May.
Interested parties were required to submit the relevant documentation in English to digitalRFP@icc-cricket.com by 11.59pm on 17 May.
Opta, now part of Stats Perform, was the official data collection and distribution partner of the ICC for events in the cycle up to 2019, whereupon Stats Perform took over that tole for the next year or so.
The Sportradar partnership, the ICC has claimed, will create an “enhanced provision for sportsbook operators”, with the data to be also used to power the ICC’s various digital, mobile and social media platforms.
In addition to this, Sportradar's Integrity Services will provide the ICC with wager monitoring and reporting for all 275 international games, through the Universal Fraud Detection System. That model uses technology to scan the international betting market and identifiy irregular patterns.
Any suspicious activity will then be reported to the ICC.
Finn Bradshaw, head of digital at the ICC, has now said: "Innovative use of sports data is one of the key pillars of our digital strategy. This partnership with Sportradar will help us grow our global cricket fanbase and deepen our engagement with it.”
David Lampitt, Sportradar’s managing director of sports content and partnerships, added: “Our partnership with the ICC is an exciting step towards engaging new fans and, with the full breadth of our unique technology powering it, we will deliver enhanced cricket content globally – across a range of platforms.”
The partnership starts in time for the imminent men’s T20 World Cup in the United Arab Emirates and Oman, set to begin on 17 October, and will end after the 2023 men’s Cricket World Cup in India.
Late last month, the ICC entered into a multi-year strategic partnership with Nium, a worldwide fintech firm, again covering all major international tournaments until after the 2023 World Cup.
Nium, as a major ICC partner, will receive branding and logo rights across both broadcast and digital ICC platforms during matches at these tournaments, and will also “execute unique fan and client activations” at the events.
Sportradar, meanwhile, began its initial public offering late last month, pricing shares at $27 each and valuing the whole firm at $7.98 billion.
The IPO, raised over $510 million in total, with the Swiss-based company having sold 19 million shares and with underwriters holding an option to purchase an extra 2.85 million.
Sportradar went public through the Nasdaq stock exchange, under the symbol SRAD, having spent much of the last 12 months working to that aim.
Across the sports world, the data provider already has deals in place with top-tier leagues such as basketball’s NBA, ice hockey’s NHL, baseball’s MLB, and motor racing's Nascar, as well as similar arrangements with soccer governing bodies Fifa and Uefa.
Elsewhere, the ICC has confirmed that the winners of the men’s T20 World Cup will receive prize money of $1.6 million, with the money for the tournament in total coming to $5.6 million.
The losing finalist will receive $800,000, with the two losing semi-finalists receiving $400,000 each.
The lowest amount of money any of the tournament’s 16 teams can receive from the tournament is $40,000.
Teams that go out at the Super 12 stage, the point that will see most of the traditional cricket-playing nations enter the fray, will receive $70,000 each.