ORF to continue showing Skiss-Ski events in new deal with Infront
ORF, the Austrian public-service broadcaster, has retained rights to show FIS World Cup skiing events held in Switzerland for a further five years.
Under a deal with Infront, the international sports marketing agency that is now the rights partner of Swiss-Ski, ORF will continue to show events such as the classics held in Wengen and Adelboden.
The new agreement comes into effect for the 2022-23 winter sports season, and runs until 2026-27.
ORF has already retained domestic rights to events organised by the OSV, the Austrian ski federation, to the same year.
In addition, the public broadcaster has rights to FIS World Cup events held in other countries and marketed by Infront, in a deal running from 2021-22 to 2025-26, and the 2023 and 2025 FIS Alpine and Nordic World Championships.
Earlier this year, Infront won back the international rights to events organised by Swiss-Ski across all disciplines in a six-year deal running to 2027-28.
This includes Alpine skiing, Nordic combined, cross-country skiing, ski jumping, snowboard and freestyle events, as well as all FIS-sanctioned Summer Grand Prix ski jumping events across all platforms.
Infront previously held the contract, but was replaced by the European Broadcasting Union for the 2016-17 to 2021-22 cycle.
Welcoming the new rights deal for the Swiss events, Alexander Wrabetz, the director general of ORF, said: “After the extension of the contract with the OSV, this is the last missing piece of the mosaic that will make ORF the exclusive broadcaster of popular TV winter sports coverage in the years to come.”
The main ORF 1 channel averaged 5.2 million viewers for its broadcasts of the 2020-21 FIS World Cup season, which equates to 69 per cent of the Austrian TV viewing population aged 12 and over.