Every day we publish a selection of key news stories from the business of sport, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to GlobalData’s Sport Intelligence Center. If you are interested in finding out more about accessing our Sport Intelligence Center, please click here or contact us at firstname.lastname@example.org
Tennis - 16 Jul 2021
The All England Lawn Tennis Club, the organiser of the prestigious Wimbledon grand slam, has prolonged its deal with Keith Prowse to continue as the event's official hospitality provider until 2026.
The UK-based agency has had a relationship with the AELTC since 1982, and through this extension will continue as the exclusive home of Wimbledon hospitality for the next five years.
The current deal between the AELTC and Keith Prowse runs from 2019 to 2024, so this represents a two-year extension.
The announcement of the partnership renewal also marked the opening of hospitality sales for Wimbledon in 2022.
Mick Desmond, the AELTC’s commercial and media director, said: “The quality of the experience that Keith Prowse offers to our hospitality guests is second to none, and we are immensely looking forward to continuing the relationship we have with them and taking it from strength to strength.”
Andy Vinsen, Keith Prowse’s managing director, added: “We are delighted to be extending our exclusive hospitality partnership with the AELTC and continuing to develop what is already a range of world-class and award winning experiences.”
Keith Prowse is also the hospitality provider at the pre-Wimbledon grass-court tournament at Queen's Club, now known as the Cinch Championships. until 2024.
It has been exclusively responsible for the long-term product development, guest experience and sales and marketing at Queen’s since 2014.
In addition to tennis, Keith Prowse offers hospitality packages at prominent events in cricket, golf, rugby union and soccer.