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Tennis - 08 Jun 2021
Magnum, the ice-cream brand owned by consumer products giant Unilever, will continue to be a sponsor of tennis' French Open until 2023.
Today's deal between the French Tennis Federation (FFT) and Unilever is a two-year extension of the original agreement struck in 2018, which expired after last year's tournament at Roland-Garros in Paris.
Unilever has been present in various capacities at the French Open since 1998.
The 2021 event is under way and concludes this coming weekend.
Under the terms of the new agreement, Unilever ice cream is available at 14 sales points throughout the venue, with the number to increase next year, and several designated ice cream bars to be opened.
Other Unilever-owned ice cream brands are available at this year's tournament, including Ben & Jerry’s, Carte d’Or and GROM.
Häagen-Dazs, the USA-based ice cream brand, has previously supplied its products at Roland-Garros.
Giles Moretton, president of the French Tennis Federation, said: “We are very pleased to extend our collaboration and enjoy the support of a market leader in this sector. The agreement means that we can provide a sought-after, high quality and much-loved product offering to tournament spectators.”
Nicolas Liabeuf, Unilever France’s president, added: “Extending this exclusive contract means we continue the longstanding story we share together, against the backdrop of tennis fans’ favourite tournament.”