Castore drives into F1 with McLaren
McLaren, the Formula 1 motor racing team and emerging UK sportswear brand Castore have entered into a multi-year sponsorship agreement.
From the 2022 season, Castore will become McLaren’s official team apparel and sportswear partner.
The Formula 1 outfit have been without a traditional kit supplier for several seasons and have designed their apparel in-house.
The new deal builds on a previous relationship between the two parties in which the brand launched a clothing collection with McLaren last year.
Castore will now collaborate with McLaren to develop team apparel and performance sportswear ranges and additionally take on the team’s licensed merchandise programme to provide fans with “greater access to product through localised ecommerce distribution across key regions.”
The Liverpool-based sportswear firm’s branding will feature on McLaren team apparel and on the race suits of its drivers Lando Norris and Daniel Ricciardo.
Phil Beahon, Castore co-founder, said: “Given the global audience for Formula 1, we believe this partnership will increase the visibility and appeal of the Castore brand with millions of fans.”
Castore first broke into sport in January 2019 when it signed up Scottish tennis heavyweight Andy Murray in a kit supply deal. A year later, it became the kit supplier of the West Indies cricket team in a three-year arrangement.
Last year, the brand broke into soccer, signing a deal with Scottish club Rangers, which began in July, and, as revealed by GlobalData Sport last year, is expected to launch in England's Premier League with Newcastle United and Wolverhampton Wanderers from next season. It is also understood to have recently agreed a deal with Italy’s Lazio.
Outside of soccer, Castore signed a kit supply deal in November with Saracens, one of England’s leading rugby union clubs, and athlete partnerships with a range of English sporting stars, including Adam Peaty (swimming), Jos Buttler (cricket) and Owen Farrell (rugby union).
In March, it teamed up with American golfer Patrick Reed, which marked its first deal with an athlete outside of the UK and first foray into the sport, while it also recently entered the Australian sports sponsorship market with National Rugby League clubs Melbourne Storm and Sydney Roosters.