L'Equipe and Sportall land prominent athletics rights in France
The FFA, the French athletics federation, has agreed new three-year domestic media rights deals with L’Equipe, the free-to-air digital terrestrial channel Sportall Group, the OTT streaming platform.
The deal will see French and international athletics meetings shown on the L'Equipe channel and Sportall's Athle.TV application in the run-up to the Paris 2024 Olympic Games.
The two organisations will show competitions organised by the FFA and 13 out of the 14 annual Diamond League meetings, excluding Monaco, which is broadcast in France by pay-TV operator Canal Plus.
The deal comes after RMC Sport, the French pay-television broadcaster, ended its contract with the FFA last year.
Welcoming the new agreements, Andre Giraud, president of the FFA, said: “The FFA is today formalising the deployment of a global broadcasting offer, including unlimited access to the biggest competitions and the unencrypted return of the most unmissable events on our calendar.
“It is a great joy for me to be able to provide this solution to all athletics enthusiasts, and in particularly to our many licenses, who will also be able to benefit throughout this year from free access to all this programming.”
The L'Equipe coverage will include highlights, and it will also distribute Athle.TV content, with a prefential rate for subscribers.
Amaury Media, the French media agency, will be responsible for marketing across both broadcast platforms.