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Soccer - 30 Apr 2021
ESPN, the international sports media giant, has agreed a new broadcast deal for Latin America and the Caribbean with the United Soccer League, the second-tier competition in North America.
The agreement, which is reported to run for four years, through to the end of the 2024 USL campaign, was brokered by Sportfive, the international sports marketing agency which partnered with the USL last year to support the league’s international expansion.
ESPN already shows the USL in USA.
Under the new deal, ESPN International will offer USL action in 55 different territories, extending to over 58 million linear TV homes, and 46 million digital homes, across South and Central America, and the Caribbean.
Court Jeske, executive vice-president at USL, said: “Selecting ESPN International was an easy choice for us given the strong domestic partnership we already have in place… USL is a global league, attracting an ever-increasing caliber of international player, so the timing for broader international distribution is right.”
In its domestic rights deal running to the end of 2022, ESPN shows over 700 games per season from the USL Championship and USL League One.
In August last year, Sportfive brokered a deal - USL’s first overseas - between the league and Flow Sports, a Caribbean pay-TV operator, running to the end of the 2022 campaign.
Last November, German sportswear giant Puma signed up as a USL sponsor, in a three-year deal brokered by consulting firm Premier Partnerships.