Every day we publish a selection of key news stories from the business of sport, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to GlobalData’s Sport Intelligence Center. If you are interested in finding out more about accessing our Sport Intelligence Center, please click here or contact us at email@example.com
eSports - 28 Apr 2021
Huya, a leading Chinese live-streaming platform, has entered into an exclusive deal to cover esports’ popular League of Legends competitions and championships in the country.
The deal, which includes both live streaming and on-demand aspects, takes in the League of Legends Pro League, the League of Legends Development League, and the League of Legends All-Star event. It was struck with TJ Sports, LoL’s Chinese operator.
The live-streaming deal runs through until the end of 2025, while the video-on-demand and distribution aspects are in place for the next three years.
According to an internal Huya report, the deal is worth $310 million in total for TJ Sports.
On top of its rights, Huya will be able to produce promotional videos, and other original content, based on its partnership with TJ Sports.
This deal covers domestic LoL competitions specific to China, with rival streaming platform Bilibili having already signed an exclusive three-year deal with Riot Games, LoL’s global operator, for all international competitions produced by the title, in August last year.
Meanwhile, esports game developers ESL and DreamHack, both owned by Sweden’s Modern Times Group, have extended their media rights contracts with DouYu, another Chinese streaming service, for a further 12 months.
The deal covers titles produced by ESL including CounterStrike: Global Offensive, Dota 2, and StarCraft II, as well as the various tournaments and events organised by DreamHack.
According to an announcement, the deal enables DouYu to sub-license rights to other platforms, such as Bilibili and Huya.
This extension follows on from the original streaming deal between DouYu, ESL and DreamHack signed last year.
Elsewhere in esports, game developer Activision Blizzard has expanded its distribution rights agreement with Sport1, the German sports broadcaster.
This new multi-year agreement, which follows on from the original two-year deal struck by the two companies in 2019, means Sport1 will continue to be the exclusive home of the Overwatch League in Germany, Austria and Switzerland, and also covers rights to the Hearthstone Masters Tour, and the World of Warcraft title in those countries.
The broadcaster will offer this content, both live events and on-demand, on its dedicated eSports1 channel.
Daniel von Busse, Sport1’s chief operating officer for television, said: “By extending our partnership with Activision Blizzard to the pan-European region, we gain another central content partner. The extension of our cooperation with one of the most important global players… forms a strong basis for further growth in esports.“
Earlier this month, Activision entered into a multi-year, multi-faceted partnership with Bilibili, covering exclusive Chinese broadcast and production rights to the Overwatch League.