Peaty races ahead with new Cupra partnership
Adam Peaty, the British Olympic swimming champion, has signed up to become a brand ambassador of Cupra, a brand of Spain car maker Seat.
The deal comes ahead of this year's delayed Tokyo 2020 Olympic Games.
Peaty won the gold medal in the 100 metres breaststroke at the Rio 2016 games, and is the current world record holder in that event and the 50 metres breastroke.
He joins the likes of Barcelona soccer players Ansu Fati and Marc ter Stegen as ambassadors for Cupra
Earlier this year, Peaty sealed a long-term sportswear and apparel partnership with Castore, the emerging UK sportswear brand.