Man City embrace Middle East e-commerce with noon.com
Manchester City, of English soccer's Premier League, have today unveiled a new regional partnership with noon.com, an online marketplace in the Middle East.
Under the tie-up, noon.com will serve as the official online marketplace provider of the Abu Dhabi-owned club.
The company will have access to matchday and digital assets, and work with City to provide various experiences to engage with fans, customers and local businesses in the Middle East.
Noon.com, which was founded in 2017, is regarded as the largest e-commerce company in the Gulf Cooperation Council.
Ali Kafil-Hussain, chief of staff at noon.com, said: “One of the founding goals of noon.com was born to deliver exceptional experiences to support regional entrepreneurs and delight customers, giving our people a local digital champion to be proud of and support."
He added: "This partnership with Manchester City, is a proud moment for noon. We will work together to further amplify experiences for our customers and sellers, creating meaningful moments and even bigger wins for our communities. This is a vote of confidence not just in our platform but in our sellers, customers, and team. I’m excited to see this partnership grow.”
Stephan Cieplik, senior vice president of global partnerships sales at City Football Group, added: “We are delighted to launch this new partnership with noon.com today. The team has impressed us with their ambition, innovation, and passion for the local communities and businesses they serve in the Middle East.
“The club has a passionate and engaged fanbase in the region and we’re pleased that noon.com will be joining us as we continue on this journey. We look forward to working together throughout the partnership to provide experiences and activations to engage with new audiences in the region.”
Manchester City's existing partners in the Middle East include shirt and stadium naming rights sponsor Etihad Airways, Etisalat and Visit Abu Dhabi.
The club is on course for the Premier League title, sitting 11 points clear of rivals Manchester United, as the season draws to a climax.