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Soccer - 12 Apr 2021
Saran Group, the prominent Turkish media operation, has renewed its broadcast rights deal for top European soccer club competitions in five countries in five countries in Central Asia and Eastern Europe for the next three years.
Saran, which holds rights to a variety of premium sports properties in Turkey and the surrounding region, keeps rights to the competitions in Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan and Turkmenistan for the 2021-22 to 2023-24 cycle.
This exclusive deal, extending a relationship dating back to 2015, includes the top-tier Champions League, the second-tier Europa League, and the new third-tier Europa Conference League set to launch in the next campaign.
In addition to live rights, the media group will have exclusive delayed coverage rights across all platforms, including online as well as linear television, and short-form online clips and highlights.
The Uefa Super Cup, the annual match between the Champions League and Europa League winners, is also covered by the extension.
Uefa and its Team Marketing agency launched a rights tender for the region in December last year.
In the last rights cycle, between 2018 and 2021, Saran sold on rights in Azerbaijan to CBC Sports and AzTV, in Kyrgyzstan to Q Sports, in Tajikistan to Varzish TV, and in Turkmenistan to Turkmenistan Sport.
Saran has also held Uefa club competition rights in Turkey since the start of the 2015-16 season.
Last month, Saran signalled its intention to bid for the rights to the Super Lig, the country’s top soccer competition, in a forthcoming sales process.
The Turkish Football Federation announced recently that it was readying the next tender, for the 2022-23 season onwards, with the hope of having a new deal in place by the end of this year.