Cazoo makes UK horse racing entry with Derby sponsorship
Cazoo, the UK online car retailer, has expanded its growing sports sponsorship portfolio by partnering with prominent UK horse racing organisation the Jockey Club.
Under a multi-year agreement, Cazoo will serve as the main sponsor of the Derby Festival, the prestigious annual horse racing meeting which will take place on 4 and 5 June at the Epsom Downs Racecourse this year.
The company will have naming rights, significant brand exposure and exclusive naming of eight races at the event, including the prestigious Derby itself.
Cazoo replaces Investec after the banking and wealth management firm ended its association with six years still left on its contract last July.
The banking group first became title sponsor of the Derby meeting in 2009 when it signed a five-year deal to replace long-time partner Vodafone, the international telecoms operator, and then extended its sponsorship twice, through to 2026.
Cazoo additionally becomes a group partner of the Jockey Club and will benefit from year-round exposure and branding rights at all 15 of its racecourses across the UK, which also include major venues Cheltenham, Aintree, Epsom and Newmarket, which stage some of the most famous horse races in the world.
Nevin Truesdale, chief executive of the Jockey Club, said: “Cazoo is a highly ambitious and successful growth brand that matches our ambitions. You cannot overstate the importance of The Cazoo Derby to our sport globally and it’s vital we work with a partner passionate about bringing that to life in the years ahead.”
Alex Chesterman, founder and chief executive of Cazoo, added: “As the second biggest spectator sport in Britain, we look forward to engaging with racing fans around the country through this extensive partnership with The Jockey Club.”
The London-based car retailer has emerged as a regular on the UK sports sponsorship scene over the past nine months, coming to prominence in the market in June 2020 by signing shirt sponsorship deals with English Premier League soccer clubs Everton and Aston Villa.
It most recently partnered with the second-tier English Football League last month.
Last November Cazoo became the principal partner of the 2021 Rugby League World Cup, to be held in England, in an agreement worth upwards of seven figures in pounds, and a month later the principal commercial partner of The Hundred, the new domestic short-form cricket competition set to launch in England and Wales later this year.
In February, it added snooker to its portfolio, becoming the main sponsor of the Players Championship, Tour Championship and World Grand Prix, with the trio now known as the Cazoo Series.