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Motor racing - 01 Apr 2021
DAZN, the international over-the-top sports streaming platform, has secured live rights in over 100 markets worldwide to the inaugural 2021 season of Extreme E, the SUV electric motor racing series, starting this weekend.
Among the territories included in the deal, which will places Extreme E on the company’s new global streaming service, are traditional key motor racing markets such as the UK, France and Scandinavia, as well as other European countries including Portugal and Poland, and multiple countries across both North and sub-Saharan Africa (including South Africa).
The coverage will represent the first motorsport offering on DAZN’s global streaming service, which launched last December and, in terms of live content, has so far focused on boxing, with esports recently added.
The service is presently priced at just £1.99 ($2.76) in the UK or €1.99 ($2.37) in Europe, and even less in some markets, and DAZN said at the time of the launch that it was "committed to adding more sports and sports content" in 2021.
The rights deals are non-exclusive, DAZN has confirmed, with Extreme E having so far been more than willing to sign up multiple broadcasters in the same territories.
DAZN, which has recent experience of showing top-tier motor racing, with rights to Formula 1 in several markets, had already entered into a deal with Extreme E in Japan.
Aside from the new streaming service, DAZN retains country-specific services in Germany, Austria, Switzerland, Italy, Canada, Japan and Spain.
Extreme E is seeking to highlight a range of areas damaged by climate change, as evidenced by the diverse nature of the countries it will be visiting.
After the season-opening Desert ePrix in Saudi Arabia on 3 and 4 April, Extreme E heads to Senegal (Ocean), Greenland (Arctic), Brazil (Amazon) and Argentine Patagonia (Glacier).
The European broadcast line-up for Extreme E’s first season already includes the BBC and Sky (UK); Virgin Media (Ireland); ProSieben (Germany); Mediaset (Italy); Cosmote TV (Greece); RTL 7 (the Netherlands); ORF (Austria); Arena Sport (Balkans); MySports (Switzerland); Saran (Turkey); and BTRC (Belarus).
Further afield, the racing will be covered by Discovery (North America and Europe), TVNZ (New Zealand), Globo (Brazil), Fox Sports (USA, Canada and the Caribbean, southeast Asia and Australia), ESPN (Latin America and sub-Saharan Africa), StarTimes (sub-Saharan Africa); Huya, Douyin and Zhibo.tv (China), Sony (Indian subcontinent) and both Dubai Sports and MBC in the Middle East and North Africa.
Earlier this week, Chinese internet giant Tencent announced it would show all five races from season one, on its digital platform, QQ.com, as well as through its associated apps Tencent Sports, Tencent News and Tencent Video.
A feature on Extreme E and its aim to marry top-tier motorsport with a message of environmental sustainability is available to read in the latest Sportcal Insight magazine at https://sportcal.nridigital.com/sportcal_insight_magazine_mar21/issue_5.