Pointer to lead Mailman operations in APEC
Pointer is the former chief executive of the Asia Pacific unit at the Vizeum digital media agency.
Singapore-based Pointer will be tasked with driving business growth and client services across the APEC region, leading an experienced team of more than 50 staff across Singapore, Thailand, India, Vietnam, Japan, South Korea, Indonesia, Malaysia and the Philippines.
Mailman has identified the APEC region as a major growth opportunity for the company, with 40 million people across Singapore, Malaysia, Indonesia, the Philippines, Vietnam and Thailand coming online for the first time in 2020, increasing the total number of internet users in those southeast Asian countries to 400 million, nearly 70 per cent of the region’s population.
Pointer said: “To work at a digital sports agency has always been an ambition of mine, so the chance to join Mailman Group was an opportunity I couldn't pass up. With Mailman Group's global expansion plans, and specifically the huge potential we see in Asia Pacific, we are scaling our business in the region to help clients reach and engage new audiences.”
Andrew Collins, chief executive of Mailman Group, added: “We’re bringing in someone from outside our industry to reshape the business model for global sports across Asia-Pacific. Duncan has the regional expertise, attention to data and internal drive to deliver fresh thinking with our clients as they expand their audiences here.”
Mailman strengthened its southeast Asia presence almost two years ago, when it opened its Singapore office, brought in Bima Said from Goal, the soccer portal, as regional vice-president and appointed dedicated country managers for the key markets of India, Thailand, Vietnam and Indonesia.
In July last year, Mailman named Lewis Wiltshire chief executive of its Europe, Middle East and Asia division and Seven League subsidiary, and opened a virtual office in Los Angeles to give the firm’s US clients better access to Asian and European markets.