News

Media

FIFA World Cup broadcasters get option to stream matches on YouTube

FIFA, world soccer’s governing body, and YouTube have announced a content partnership for the upcoming men’s World Cup, which will allow…

News

NBA swaps PepsiCo for Coca-Cola as official soft drinks partner

News

Lidl expands UEFA ties to cover men’s national team competitions

Event Bidding And Hosting

Canada, Czech Republic net hosting rights to World Cup of Hockey

Media

Cheltenham draws increased attendance, ITV coverage suffers dip

Features

Explainer: Why Seko Logistics is investing in ‘dual sponsorship’ at Rangers

Media

Sky once again snaps up Baller League UK pay-TV rights

News

Jockey Club receives £100m Levy investment to upgrade key racecourses

Sponsorship

ICC brings in Kettle Chips as Women’s T20 World Cup sponsor

Media

France’s Six Nations title win against England pulls in high viewership

Susan Lingeswaran

Sponsorship

Adidas to face competition as UEFA, Relevent prepare UCL match ball tender

Sponsorship

Carabao lands early title sponsorship extension for EFL Cup

Susan Lingeswaran

Sponsorship

R&A taps Accenture for strategic technology push

Susan Lingeswaran

News

F1 cancels Bahrain, Saudi races; MotoGP postpones Qatar GP

Sponsorship

Dodgers close in on field naming partnership, Zalupski’s DFH partners Rays

News

MatchWornShirt ties-up MLS, Clippers licensing deals

Sponsorship

Halo back as World Snooker Championship title partner, adds darts to deal

Sponsorship

Miami Open unveils new, returning sponsors for 2026

News

NHL plots German expansion, two regular-season games set for December

Euan Cunningham

Media

Wowow extends UEFA club rights until 2030-31, adds UWCL

Media

Scripps and Ally partner to provide PWHL’s first national TV broadcast

Features

Op-Ed: How do brands turn global sporting moments into enduring connections

Features

Explainer: Why a boxing promoter is turning to soccer talent representation

Betting

PFL awards Sportradar betting data and streaming rights

Susan Lingeswaran

Media

Bundesliga leans further into creator world with CSN rights deal in Canada

Media

WWE finally ends Network as Netflix picks up PLE rights in Germany, Austria

Betting

Genius Sports expands betting data tie-up with Swedish leagues

Sponsorship

Ineos Grenadiers primed for new nine-figure primary sponsor in Netcompany

Media

FIBA details strong commercial, broadcast, engagement numbers for 3×3

News

NWSL set to award its 18th franchise for 2028 entry

Susan Lingeswaran

News

Iran’s sports minister says country will not participate in World Cup

News

F1 Academy adds Sephora, Nascar secures Super.com integration

Susan Lingeswaran

Media

Mediaset Spain to air select F1, MotoGP races in DAZN sub-licensing deal

Susan Lingeswaran

News

PGA Tour’s Rolapp outlines sweeping calendar, format changes

News

Mediapro adds another string to bow with market research division

News

Panini in multi-year, multi-faceted NWSL agreement

Euan Cunningham

Media

Disney+ takes up March Madness coverage in Europe, South Africa

Sponsorship

MCC seeks new beer supplier for Lords after ending BrewDog partnership

Susan Lingeswaran

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