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Cricket - 07 Jan 2021
The Bangladesh Cricket Board has sold broadcast rights for its upcoming home series against the West Indies to Ban Tech, a local marketing agency, for a reported $2.1 million.
The board had set a minimum base price for TV rights to the multi-format series, which starts on 20 January and will comprise three one-day internationals and two test matches, of $1.5 million.
Jalal Yunus, chairman of the BCB’s media committee, said: “We are happy with the price for a single tour.”
He added that there had been two other broadcasters taking part in the 5 January open bidding process, saying “T-Sports and Gazi TV… the bidding went on for 10 rounds.”
Gazi TV was the BCB’s last long-term broadcast partner, between May 2014 and April 2020 (for which it paid just over $20 million in total across the six years), while T-Sports recently broadcast a domestic cricket competition.
The ESPNcricinfo website has reported board sources saying that the BCB will wait for the International Cricket Council to release the next Future Tours Programme before looking to sign up a new long-term partner.
No international cricket has taken place in Bangladesh since early 2020, as a consequence of the coronavirus pandemic and the resulting sporting shutdown. The BCB has therefore not had an official broadcast partner since April of last year.
Before Gazi got involved six years ago, the BCB had been selling broadcast rights on a series-by-series basis since 2012.
Media reports have indicated that the BCB is in discussions with FanCode, the Indian digital sports platform, over the company acquiring rights in India to the Bangladesh-West Indies series.