ESPN announces new roles for Morrison, Bunnell and Classen
ESPN, the Walt Disney-owned sports broadcaster, has announced new roles for some of its senior leaders, with Mike Morrison becoming vice president, ESPN business development, Tim Bunnell adding oversight of China and North Asia businesses and Charly Classen adding South East Asia, Australia, New Zealand and India to his responsibilities.
The announcement comes after the unexpected news in December that John Skipper, ESPN’s president, was resigning from his post because of a substance addiction.
George Bodenheimer, the long-time former president and executive chairman of ESPN, is serving as acting chair of the company to oversee the transition process.
Morrison (pictured), whose time with ESPN began with the EMEA business in 2007, has led ESPN’s businesses in Asia Pacific since 2008. He is returning to USA in his new role, reporting to Justin Connolly, executive vice president of affiliate sales & marketing, Disney and ESPN Media Networks.
With Morrison’s transition, Bunnell will add regional responsibilities to his functional roles. He will now also oversee ESPN’s businesses in China and North Asia, including the relationship with Tencent, the Chinese internet giant.
Classen will expand his role to manage ESPN’s businesses in South East Asia, Australia/New Zealand and India, in addition to EMEA.
Connolly said: “Mike’s extensive experience in creating innovative solutions and managing and executing partnerships will allow for an effortless transition into a business development role on our team. He will be integral to our efforts in identifying and building new business opportunities.”
Russell Wolff, executive vice president, ESPN International, said: “Both Tim and Charly bring great experience, energy and expertise to succeed in their expanded roles. We want to sincerely thank Mike for his commitment and contributions over the years leading the APAC region, and welcome him back to the U.S.”Sportcal