'Up to €70m' set aside for 2019 Women’s World Cup
Soccer’s 2019 Fifa Women’s World Cup in France is expected to cost between €60 million ($70.3 million) and €70 million to stage, it has been reported.
The local organising committee has set aside the funds, which it hopes to recoup through sponsorship and ticketing, according to France’s L’Equipe newspaper.
It is expected that there will be six national sponsors of the tournament, with exclusivity in each sponsorship category, and 1.45 million tickets up for sale.
The budget also includes a grant of €6 million from France’s National Centre for the Development of Sport and a handout from Fifa, soccer's world governing body, for television production costs and tournament prize money.
Erwan Le Prevost, director of the local organising committee, told L’Equipe, that the “goal is not to lose money,” as the organisers want to turn a profit from staging the event, which was achieved by the World Cup’s previous hosts, Canada in 2015 and Germany in 2011.
The 2015 Women’s World Cup generated C$111.5 million ($87.1 million) in revenue over a five-year period for the Canadian Soccer Association.
The tournament itself cost C$108.6 million stage.
Germany’s budget for hosting the 2011 edition was €51 million, with €25 million coming from the sale of 782,000 match tickets and €24 million from sponsors.
The German organising committee brought in a surplus of €7.6 million.