Thussu quits Sportradar for new global sales role at FIH
The FIH, field hockey's governing body, has appointed Ricky Thussu to the newly-created position of global head of sales.
Thussu will relocate from Manchester, in the north west of England, to Lausanne next month to join the FIH after leaving Sportradar, the international sports data and content firm, where he was director of business development for Europe, the Middle-East, Africa and South Asia.
He will be tasked with increasing investment in the sport, predominantly through key FIH events, such as the Hockey Pro League, a new annual national teams competition starting in 2019, and the established men's and women's World Cup.
Thussu began his career in his home country India with Cheil, the advertising agency for Samsung Electronics, before joining Fujitsu and then IBM. In 2009 he was hired by English soccer giants Manchester United as associate relationship director, where responsibilities included account and strategy management, monetising mobile content and renewal and up-sell for the club’s partners.
He subsequently launched his own company, SportRicks UK, focusing on sponsorship sales, activations and strategy, with clients including Ferrari F1, Juventus, Octagon and Manchester City.
Jason McCracken, chief executive of the FIH, said: "To recruit someone of Ricky’s experience is a hugely significant appointment for the FIH. His market knowledge plus strong relationships with global brands will undoubtedly help us drive the commercial value of our sport as we move towards an important period for hockey. With some massive events coming up including the Hockey World Cups, Champions Trophies and Hockey Pro League, he will be of great value to the Leadership Team here at FIH.”
Earlier this month, the FIH announced the appointment of Delf Ness, vice-president of the DHB, the German hockey federation, to the new role of marketing and communications director. He also starts in Lausanne next month.