Yu Hang joins Desports' owner DDMC amid expansion plans
Yu Hang, the former chief operating officer at LeSports, the Chinese digital sports company, has joined DDMC Sports Group, the Chinese sports industry group that owns the Desports sports marketing agency.
Yu, who left his role at LeSports earlier this year amid restructuring and financing problems at the company, has been named as senior assistant to Jiang Lizhang, the DDMC Sports Group chairman.
In the role, Yu (pictured, right) will be responsible for DDMC Sports Group’s “strategic focus, implementation, expansion and integration of top international sports resources.”
DDMC Sports Group said that he “will help the Group and desports brand to further establish their strategic position in the global sports market, and eventually achieve their vision of being an internationally renowned sports industry group.”
Jiang described Yu Hang as “one of the very few Chinese industry professionals who gains respect in the global sports industry and many of our partners recognise his professionalism, international thinking and excellent communication skills.”
In 2014, Yu joined LeSports as vice-president and he was promoted to the COO position a year ago. He previously worked in the marketing department at the Asian Football Confederation and then joined Sina Sports in 2006, helping to establish the portal as the number one sports media platform in China.
He said today: “DDMC Sports Group and its desports brand have been keeping a low profile to do lots of important strategic investment as a new emerging player throughout the last two years. After a few conversations with chairman Jiang Lizhang, I was attracted by the grand blueprint of the company he described to me. More importantly, we have the same values and same consensus about the future of Chinese sports development and the company’s vision.
“We firmly believe that with the integration of world sports and the Chinese sports industry, there will be at least one or a few Chinese sports marketing companies becoming recognised as a global brand within the next ten years. We should take a pragmatic attitude and use innovative ideas to bravely embrace this trend. I look forward to this very much and will make most of it.”
Earlier this year, the DDMC group agreed a deal to buy 100 per cent of Super Sports Media, the agency that holds Premier League rights in China until 2018-19 in a deal worth just $18 million per season.
The fee will multiply by nearly 12 times when a three-year, $700-million contract with Suning-backed PPTV starts in 2019-20.