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13 Jul 2018
There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.
28 Jun 2018
Discovery's recent, blockbuster, $2-billion, 12-year deal for the PGA Tour outside USA underlined its global ambitions. It's also an indication of the 'future model' for the consumption of sport, says JB Perrette.
14 Jun 2018
Skateboarding's entry onto the Olympic programme at the Tokyo 2020 games is being handled by a 64-year-old non-skateboarder who doesn't care if it's in the Olympics or not. So just who is Gary Ream?
31 May 2018
Europe and Asia still lag behind USA in carving out digital sports rights for exploitation on non-linear platforms, but it’s not always necessary to have dedicated rights to offer appealing content, says Infront’s Christoph Heimes.
18 May 2018
A commitment to creativity to “earn attention” is essential in sports marketing, which, using platforms such as social media, is now far more innovative and progressive than it was a decade ago, and indeed "way ahead" of advertising agencies and traditional media in the use of technology, according to Octagon UK’s Joel Seymour-Hyde.
03 May 2018
'Any successor should be themselves', said Sir Philip Craven, the man who became synonymous with the Paralympic movement during his 16-year presidency of the IPC. So just who is Andrew Parsons?
19 Apr 2018
We're on the brink of a golden age of sponsorship, says Giles Morgan, the former head of sponsorship at HSBC. Just as soon as we learn to negotiate the new channels of communication with sport's fans.
05 Apr 2018
Velon’s Hammer Series this week announced its third event of the year, Hammer Hong Kong, as the cycling teams’ umbrella organisation targets an eventual 10 events a year. So that must make it a race organiser. Mustn’t it?
23 Mar 2018
After landing heavyweight additions to its media rights offering, how will IMG monetise the investments and how is it safeguarding itself against the evolving broadcast landscape? Ioris Francini, co-president of WME and IMG, lifts the lid on the agency’s strategy and roadmap.
09 Mar 2018
Having learned to live with its old adversary, pay-TV, how can the EBU withstand the new challenges of a fragmenting broadcasting market? Stefan Kürten, the EBU's director of sport, believes he has the answers.