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17 Jan 2019
Upon launch of the Star Sixes soccer concept, Pitch International set lofty ambitions for a global six-a-side event bringing together retired stars from around the world. More than two years on, the commercial plan has shifted to a regionally-focused approach.
10 Jan 2019
Field hockey has a big year ahead of it, with the introduction of the new Pro League competition and the launch of OTT service FIH.live. Thierry Weil, the FIH's CEO, looks ahead to a new era.
19 Dec 2018
After more than 20 years of growth, the mass participation events sector is faced with unprecedented challenges and must change to attract new brand partners, says Craig Dews, Limelight Sports Group’s CEO.
12 Dec 2018
Alex Rodriguez is one of the biggest names in the history of Major League Baseball. He tells Sportcal Insight about his vision for the sport amid the battle for consumers' attention
25 Oct 2018
The US Supreme Court ruling in May that the prohibition of sports betting is not consistent with the US constitution has opened up a potential goldmine for US sports leagues.
18 Oct 2018
Getty Images is celebrating the founding of Allsport, the world’s first sports photography agency which went on to become Getty Images Sport. The agency takes Sportcal Insight through the huge changes in 50 years of sports imagery.
16 Oct 2018
“If you don’t have another agenda, you shouldn’t be bidding for the games,” says Arup’s Jerome Frost, one of a team of UK specialists advising Lima on hosting the 2019 Pan American Games.
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.