GSI Event Studies offer event owners and hosts the opportunity to understand the true impact of their events.
Hosting major sporting events offers a wide range of benefits and impacts, ranging from economic, financial, media, sporting and social.
A GSI Event Study will enable a host or event owner to understand more about what these impacts are, how to make the most of them in the future and what the true impact of sporting events really is.
The World Games 2017, held in Wroclaw, Poland, attracted 240,000 spectators and generated US$23 million in direct economic impact to the local economy, according to a study conducted by Sportcal.
The analysis, conducted as part of Sportcal’s Global Sports Impact (GSI) Event Studies Programme, looks at a range of impact indicators and examines the economic, tourism, media, sponsorship, sporting and social benefits of hosting the event.
Commenting on the study, Joachim Gossow, CEO of the International World Games Association, said: “We asked for this study to learn more about the impact of our event and to evaluate how to improve the project further on. It turned out that TWG 2017 was a success not only for athletes and spectators, because of the atmosphere. We can now also deliver the numbers to prove the impact in terms of media coverage or awareness of sponsors.
The Lahti2017 study is one of the most in-depth ever into the holistic benefits of hosting major sporting events, involving interviews with over 50 key stakeholders and measuring the impact of the event across the ten key ‘GSI’ pillars. The event attracted over 270,000 visitors across the 12-day event, including 180,000 ticketed spectators. It delivered over €22 million of economic impact to Lahti and the surrounding regions
CEO of Lahti2017 Janne Leskinen said: "I think it will become increasingly important to gather data and analysis about events, it simply enables learning and development. The study shows that compared to other major events, Lahti missed out on additional income due to lack of hotel capacity. This data will hopefully drive hotel investments in the future."
IFF’s 11th Men’s World Floorball Championship 2016, held in Riga, Latvia, was the tenth-most attended world championship in 2016, which contributed to the competition’s overall ranking of 21st out of 70 events in Sportcal’s Global Sports Impact (GSI) Events Ranking.
IFF Secretary General John Liljelund said: "The World Floorball Championship is the showcase event of our sport, and based on the findings from Sportcal’s GSI Project, we can continue to monitor and develop our events going forward. This is the reason that we have commissioned a study on each of our world championships for the years 2016-2020."
The FAI World Air Games Dubai 2015 delivered a global impact across over 200 nations in what was the fifth-largest world championships event in terms of athlete participation in 2015.
FAI President Frits Brink said: "We knew the FAI World Air Games in Dubai were a success, but this GSI Event Study confirms it. It allows us to see exactly how many people took part, the impact on the city, and the global media reach through television channels and social media around the world."
World Archery Championships 2015 witnessed an economic impact of over $3.2 million generated by overseas visitors, who on average spent $246 per day during their stay.
World Archery secretary general Tom Dielen said: “The GSI Event study conducted during the World Championships in Copenhagen has allowed us to have a new view on our top event and to prepare us for better analysis for all our future events. It was also an example of a great cooperation with the host country and World Archery. We discovered many areas where we were doing better than expected.”
WTF World Taekwondo Grand Prix 2015, which saw 64 taekwondo athletes compete over two days in Mexico City, generated almost 2,700 bed nights in the city and the surrounding region.
WTF president Chungwon Choue said: "We are delighted to have partnered with Sportcal to conduct this study into the WTF World Taekwondo Grand Prix. The Grand Prix Series and Final has developed dramatically since we introduced the competition in 2013 to ensure that the world’s best athletes have the opportunity to compete against each other regularly. This report shows just how far we have come and how widely practised taekwondo is even in relation to other Olympic sports."