OKX will also continue in its role as an official primary partner of both the McLaren F1 and esports teams. (McLaren)

OKX, the global cryptocurrency exchange, is further expanding its partnership with the McLaren Formula 1 (F1) motor racing team.

The extended tie-up will see the OKX logo feature on the side pods of the McLaren F1 car livery for 20 races in the 2024 season, in addition to other OKX branding placements on the car.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The company’s branding featured on the side pods for seven races last season at the Australian, Austrian, Hungarian, Belgian, Singapore, Japanese, and Sao Paulo grands prix.

OKX will also continue in its role as an official primary partner of both the McLaren F1 and esports teams.

The crypto exchange's branding was visible on the overalls of McLaren F1 drivers Lando Norris and Oscar Piastri for much of the 2023 campaign.

The partnership will also continue to involve activations, competitions, and all-access content as it did in 2022 (when the two parties originally teamed up) and 2023. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Zak Brown, McLaren Racing's chief executive, said: “Our partnership with OKX is going from strength to strength and we delivered some fantastic fan activations last season. I look forward to building on that success through this expanded relationship, and to keeping the OKX brand front and center in the fast-paced world of Formula 1.”