The partnership will be inaugurated in the February 2024 international break. (Puma)

Global sportswear giant Puma has announced New Zealand's national soccer team as its latest kit partner.

The “long-term” agreement will see Puma produce home and away kits, as well as training wear, for all ten of the New Zealand national soccer teams, covering both the men’s and women’s teams, as well as all youth categories down to under-17.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

New Zealand soccer’s national esports team will also wear the jerseys, as will the men’s and women’s futsal teams.

The partnership will start during the February 2024 international team break where New Zealand's men's team will play twice against yet-to-be-announced opponents.

In 2024, the New Zealand soccer team will represent the country at the Paris Olympics, as well as the Men’s Futsal World Cup.

Johan Adamsson, global director of sports marking & licensed products at Puma, stated: “We are thrilled to be able to continue the growth of the beautiful game in the Oceania region. We are excited by the ambition of NZF and look forward to pursuing success on the international stage together.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Andrew Pragnell, chief executive of the New Zealand Football governing body, added: “This is an exciting new partnership that will take our national teams and New Zealand Football to the next level. Football is the biggest participation sport in the country and this partnership will give it the support it deserves to continue that amazing growth.”

The announcement comes after Puma revealed the forthcoming end of its partnerships with the national soccer teams of Serbia and Israel, citing a change in strategy.

The New Zealand partnership is the first of two Puma is announcing as part of the strategic shift, with the second slated to be a high-profile “statement” team.

Puma is taking on an internal strategy shift to a focus on quality-over-quantity regarding its sponsorship portfolio.